John John Florence’s new apparel brand has finally launched. Rumors of John launching his own brand started upon announcement of his exit from Hurley January 27, 2020. Florence teamed up with Jeff Hurley and Kandui Holdings LLC to launch Florence Marine X.

“We’re building things that motivate us to get outside and thrive in the elements.”

– John John Florence

It was important for Florence Marine X to set up the right partnerships with their factories over seas with environmental sustainability in mind. They have incorporated organic cotton as well as all the gear they make uses almost-exclusively recycled materials down to the tag.

You can snag T-shirts and Hats for $30 each and a pair of board shorts for $75. We really like the minimalistic style that Florence has and the thought and quality behind their products.

Click the link below to check out this new brand for yourself!

https://www.florencemarinex.com

Also check out our interview with Vanina Walsh:

https://surfersfix.com/index.php/2020/08/11/qa-with-roxy-girl-vanina-walsh-2/